The fashion industry places considerable demand on natural resources. We are focused on incorporating both established and innovative materials that may help reduce our impact.
Certified & branded materials are materials that are proven
to have improved characteristics or outcomes related to environment, sourcing or animal welfare, compared to conventional materials of the same category. BESTSELLER focuses on organic, recycled and innovative materials.
Learn more here: Certified and branded materials | BESTSELLER
organic
cotton
Organic cotton is grown using methods
and materials that reduce negative impact
on the environment without toxic pesticides
or synthetic fertilizers, improving soil health
and protecting biodiversity.
But aside from the obvious environmental benefits
of organically grown cotton, the absence of hazardous chemicals also helps to improve
the work environment of the local farmer.
recycled
polyester
Recycled polyester is a synthetic material
made from waste items like plastic bottles
or leftover textiles waste from manufacturing.
Recycling polyester saves natural resources
and reduces the amount of waste,
making it a more sustainable fibre option.
Tencel™
Lyocell
TENCEL™ branded lyocell fibres
are high-quality, cellulose fibres
made from wood pulp.
The wood pulp is derived from sustainably
managed forestry and processed in a 99%
closed-loop system
where water and solvents are recycled,
limiting the waste of natural resources
and the use of solvents in production.
TENCEL™ is a trademark of Lenzing AG.
Lenzing™
Ecovero™
Viscose
LENZING™ ECOVERO™
branded viscose fibres
are viscose fibres made from wood pulp.
The raw botanic materials are derived from semi-natural forests or from sustainably managed forests
– controlled and regulated in accordance
with a stringent wood sourcing policy
and certified with FSC and PEFC.
LENZING™ ECOVERO™ fibres are EU Ecolabel certified, meaning that the manufacturing of LENZING™ ECOVERO™ fibres have a significantly lower environmental impact
to comparable fibres in the market.
LENZING™ and ECOVERO™
are trademarks of Lenzing AG.
For more information, visit: www.bettercotton.org.
